Customer Profile and Expected Community Challenges

Customer that we are most likely marketing to, and breakdown of their specific obstacles, characteristics, etc:

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Source: http://www.fao.org/3/ap090e/ap090e00.pdf

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•  63 percent of young rural males spend between 0 and 10 weekly hours on domestic work, whereas 88 percent of young rural females spend 10 hours per week or more on domestic work. 

  • We will most likely be marketing to women who are responsible for the entire maintenance of their families. Does our product make their lives easier? Should we expect that they’ll have questions about whether this product is safe for their children to be around, etc?

• Child work remains a pressing issue in Ghana, particularly in the informal rural sector. An estimated 35 percent of children of ages 7-11 work for 30 or more hours per week, while the share of children of ages 11 to 14 that work for this amount of hours is higher, about 40 percent. In addition, children often work in their households, where they engage in activities that are often not considered as “work”, taking care of younger siblings, fetching water, collecting firewood, cooking, cleaning and performing other household activities. 

  • Our language when we are introducing this product must also account for children who will be operating the solar cooker

• “The agricultural sector is the main employer for both rural women and men; nevertheless, rural women also have high employment participation in wholesale retail, marketing and tourism, as well as in the manufacturing sector. The majority of rural Ghanaians are self employed, either in agriculture or not, and 56 percent of the rural working population has a second job or more.”